Fussl Modestraße Mayr GmbH with its headquarters in Ort im Innkreis is a prime example of a successful fashion house. In 2019 alone, 14 new stores were opened in Austria and Germany, 10 more were expanded or moved to larger premises. This is also the case in Freistadt, where a new Fussl store, considered a pioneer for future locations, will open in mid-2020. Because Ernst and Karl Mayr, who run Fussl as a family business, recognise their ecological responsibility and take the energy transition seriously. There is good reason why Fussl Modestraße was awarded the title “Best Family Business in Austria 2015”.Nicht umsonst wurde die Fussl Modestraße als “Bestes Familienunternehmen Österreichs 2015” ausgezeichnet.
Ernst Mayr, Geschäftsführer der Modekette Fussl, erzählt im Interview mit #puls24 wie das Unternehmen mit der Corona-Krise umgeht.
— PULS 24 (@puls24news) April 3, 2020
Zum ganzen Interview ➡️ https://t.co/jV5kYjFgSs#covid19at pic.twitter.com/DtBPWApz9q
Investment despite crisis
Due to Covid-19, all stores had to be closed from mid-March to the beginning of May 2020, although the new spring and summer fashions were delivered in exactly this period. However, Fussl management is not letting the Corona crisis disturb it and is still investing in clean energy from renewable sources. We are delighted that Fussl is back and that we can actively support climate protection with our services and products!
Maximum self-generation of power via their own rooftop photovoltaic system
At the Freistadt store, a large part of the roof surface is fitted with photovoltaic panels, resulting in a system with 34 kWp. We have implemented this state-of-the-art photovoltaic system together with our partner marasolar.
The PV system is supplemented by a modular neoom KJUUBE power storage system with a capacity of 19.2 kWh. The combination of PV and power storage means that over 50% of the energy required by the store can be generated locally from renewable sources. Due to the ongoing savings in grid usage, the investment will have already paid for itself in about 8-9 years, taking into account current subsidies for PV and power storage. In addition, the use of renewable energy sources will save around 7.5 t CO2 per store per year.
KJUUBE
The flexible home storage with edges and corners
neoom KJUUBE is THE storage when it comes to taking your electricity budget into your own hands. Completely flexible in size and always compact.
Networking of the stores through self-optimizing software
Some Fussl locations are already using the power of the sun, and the aim is to gradually produce their own electricity locally at as many Fussl locations as possible by means of roof-mounted photovoltaics. In addition to the clear ecological advantage, this will also relieve strain on the power grids. To achieve this, we are integrating neoom BEAAM IoE gateways. BEAAM measures all of the building’s energy data around the clock and the NTUITY energy management software analyses this data. This self-optimizing software will also be used at the Freistadt site. By networking Fussl’s locations, optimization potentials can be read out and implemented remotely at any time. NTUITY uses artificial intelligence to intuitively identify potential savings and distributes power intelligently, taking into account all power consumers and generators – even across multiple locations.
BEAAM
The gateway for intuitive energy management
neoom BEAAM is an IoE (Internet of Energy) gateway with NTUITY on board. Devices from any manufacturer can benefit from neoom’s know-how and the intelligence of NTUITY.
In combination with NTUITY, the neoom KJUUBE power storage unit also offers other advantages, as it can take over the power supply in the event of a power failure. This means that business can continue even during a blackout and customers are not left in the dark. The alarm system also remains intact. In the event of a power failure, the system disconnects from the grid and the building is then supplied with power by neoom KJUUBE.

Advantages for customers
- Combination of photovoltaics and power storage saves 50% of energy costs
- Fail-safe in case of power failure through mains backup operation
- Self-optimizing energy management
- Amortization in 8-9 years with a return of around 12%
- CO2 savings of 7.5 t per year
Products in use
- Photovoltaic system with 34 kWp with approx. 35,000 kWh annual yield
- neoom KJUUBE hybrid system 19,2 kWh
- neoom BEAAM IoE Gateway
- NTUITY energy management platform
Your project
Our team is happy to support you in the design, planning and profitability calculation of photovoltaic systems and electricity storage, also in combination with e-charging infrastructure and building services engineering!